| 课程号 |
00333699 |
学分 |
3 |
| 英文名称 |
Storyboarding for Entrepreneurs: Lights, Camera, Action! |
| 先修课程 |
无 |
| 中文简介 |
企业家将可能付诸实践，将想法转化为产品，把愿望变成现实。这些当然是通过具体的商业流程做到的，但是说服，论证，逻辑和沟通（书面和口头形式）也是至关重要的。企业家必须识别关键的市场问题与合适的解决方案，并分析它们是如何以产品，服务或平台的形式来创造新颖的的经济机会。这种“适合财务影响”是一种价值主张。价值主张必须进一步针对那些可能购买，销售，导流，支持或分销产品或服务的特定受众。该过程需要企业家和市场利益相关方之间的深入合作，以共同创造具有经济回报的价值主张。学生将使用创业故事板沟通他们的创新理念，这在商业合作交流上是一个具有说服力的修辞工具。整个课堂将基于科学理论并为价值和业务扩展开发具有说服力的论据。 |
| 英文简介 |
Entrepreneurs turn the possible into practice; ideas into products; aspirations into reality. This is done certainly through business processes – but persuasion, argumentation, logic and communication (written and oral forms) are also critical. Entrepreneurs must identify key market problems and fit solutions that create innovative economic opportunities in the form of products, services or platforms. This “fit with financial implication” is a value proposition. Value propositions must be further tailored to a specific audience who may buy, sell, channel, champion or distribute the product or service. The process requires deep engagement between entrepreneurs and market stakeholders in order to co-create value propositions that produce financial return. Students will engage their innovative idea using the Entrepreneurial Storyboard, a persuasive, rhetorical tool for business partnership communication. The class will apply theory and develop persuasive arguments for value and business expansion. |
| 开课院系 |
工学院 |
| 通选课领域 |
|
| 是否属于艺术与美育 |
否 |
| 平台课性质 |
|
| 平台课类型 |
|
| 授课语言 |
英文 |
| 教材 |
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses,Crown Publishing,2011；
Crossing the Chasm, 3rd Ed: Marketing and Selling Disruptive Products to Mainstream Customers,Collins Business Essentials),2014；
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| 参考书 |
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| 教学大纲 |
To learn a process to take design, market, economic and operational-based arguments and develop a value proposition for a market-fitted solution linked with a strong economic model, roadmap to launch and “ask” for critical partner(s). Students can apply these skills to develop value propositions for business or other partnership endeavors in their future.
1. Overview and Introduction to the Entrepreneurial Process – Measuring Market Problems: Introduction to the Entrepreneurial Storyboarding process and execution of initial market-based experiments. Homework presentation, theory to practice instruction, after class “Get out of the Building” business experiments.
2. Team Selection and Measuring Market Problems. Each student presents a 5 slide PowerPoint detailing Idea to market (template provided). Initial presentations, Engagement of incubator managers and university mentors in the region with program to facilitate interviews and investigations outside of class. Preparation of initial PowerPoint for presentation the following day. Idea and team selections, theory to practice, after class “Get out of the Building” business experiments.
3. Fitting the Total Solution. Homework presentation, theory to practice instruction, after class “Get out of the Building” business experiments.
4. Modeling an Economic Ecosystem and Linking a Business Model. Homework presentation, theory to practice instruction, after class “Get out of the Building” business experiments.
5. Roadmapping a “Go to Market” Strategy and Developing an “Ask.” Homework presentation, theory to practice instruction, after class “Get out of the Building” business experiments.
6. Theory to Practice Discussion: Team Laboratory – in class with TA, group meetings.
7. Theory to Practice Discussion: Team Laboratory – in class with TA, group meetings; Turn in Interim Project – PowerPoint and 1,000 word essay.
8. Theory to Practice Discussion: Team Laboratory – in class with TA, group meetings.
9. StoryboardReviewandFeedback.Engagementofincubatormanagersintheregiontoprovidefeedbackoninterimproject.
Homework presentation, theory to practice instruction, after class “Get out of the Building” business experiments.
10. Company Economic Modeling: Development and presentation of financials: Homework presentation, theory to practice
instruction, after class “Get out of the Building” business experiments.
11. Funding Strategies for Startups. Incubator managers will help build a funding panel for Q&A with classes – Loans,
Crowdfunding, Angel and VC investments; Homework presentation, theory to practice instruction, after class “Get out of
the Building” business experiments.
12. Presenting a Startup Value Proposition: Homework presentation, theory to practice instruction, after class “Get out of the Building” business experiments.
13. Final Project Due and Final Presentation: Turn in final project – PowerPoint and 1,000 word essay; Final presentations to mentors and incubator managers.
课堂讲授
Class Participation and Homework 30%
Interim Project Assessment 30%
Final Project Assessment 40%
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| 教学评估 |
Gregory POGUE：
学年度学期：16-17-3，课程班：创业家的故事板:灯光,摄影,开机1，课程推荐得分：null，教师推荐得分：null，课程得分分数段：80及以下；
Bruce KELLISON：
学年度学期：16-17-3，课程班：创业家的故事板:灯光,摄影,开机1，课程推荐得分：null，教师推荐得分：null，课程得分分数段：80及以下；
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