数字中国:科技,媒体,文化课程详细信息

课程号 00333124 学分 3
英文名称 Digital China: Technology, Media, and Culture
先修课程
中文简介 借助媒体研究、管理学和社会学的相关知识,本课程纵览了塑造中国数字媒体制作、发行和货币化的社会、政治和经济力量,以及数字媒体的发展对社会、政治、经济方面的影响。在跨学科、全球化与网络化的视角下,课程重点关注了诸如移动社交媒体、虚拟现实、人工智能和大数据等颠覆性的发明,同时分析了来自传统产业与新媒体产业的相关案例。课程内容有助于帮助学生了解和准备媒体与科技相关产业中私营或公共部门的工作。课程通过提升学生在比较视野下对数字媒体的理解,来帮助其成长为有能力且有责任心的世界公民。此外,为了确保学习效果,课程还旨在培养学生在辩证性思维、团队合作、项目设计和数据分析等方面的技能。
英文简介 Drawing on media studies, management, and sociology, this course surveys social, political, and economic forces that shape and are shaped by digital media production, distribution, and monetization in China. Highlighting an interdisciplinary, global, and network perspective, attention is paid to disruptive innovations such as social and mobile media, VR, AI, and big data. Cases in legacy and new media industries will be analyzed. The course informs and prepares students for careers within and related to media and tech industries in the private and public sectors. It aims to facilitate students grow as capable, responsible global citizens via a better understanding of digital media from a comparative perspective. It is designed to equip students with a repertoire of skills such as critical thinking, teamwork, project design, and data analysis for concrete learning outcomes.
开课院系 工学院
通选课领域  
是否属于艺术与美育
平台课性质  
平台课类型  
授课语言 英文
教材
参考书
教学大纲 Upon completion, students are expected to achieve high level understanding of:
? unique features, opportunities and challenges of digital media and tech industries in China
? policies and industry structures that affect tech and media organizations and professions
? patterns and trends of Chinese digital tech and media entrepreneurship in a global context
Synopsis
Drawing on media studies, management, and sociology, this course surveys social, political, and
economic forces that shape and are shaped by digital media production, distribution, and
monetization in China. Highlighting an interdisciplinary, global, and network perspective, attention is
paid to disruptive innovations such as social and mobile media, VR, AI, and big data. Cases in legacy
and new media industries will be analyzed. The course informs and prepares students for careers
within and related to media and tech industries in the private and public sectors. It aims to facilitate
students grow as capable, responsible global citizens via a better understanding of digital media from
a comparative perspective. It is designed to equip students with a repertoire of skills such as critical
thinking, teamwork, project design, and data analysis for concrete learning outcomes.

Topics
1. The Chinese dream and soft power: policy and politics
2. Networked China: the social and cultural implications of the internet and mobile
3. Chinawood, Hollywood
4. TV: alive and kicking
5. The rise of streaming: the rap of China
6. China’s "four great new inventions": e-commerce and mobile payment (Alibaba)
7. China’s "four great new inventions": the Chinese sharing economy
8. The curious journey of Mark Zuckerberg in China
9. The Chinese game industry
10. Big data, big brother: China’s social credit system
11. The US-China AI competition
12. Global China, transnational China: past, presence and future
课堂讲授 60%
课堂报告、课堂讨论 40%
Individual Paper (5-7 pages) and Presentation  30%
Mid-term Exam  30%
Small Group Paper (5-7 pages) and Presentation 30%
Attendance and Participation  10%
Total 100%
教学评估 Wenhong CHEN:
学年度学期:17-18-3,课程班:数字中国:科技,媒体,文化1,课程推荐得分:null,教师推荐得分:null,课程得分分数段:80及以下;