全球传播的新闻叙事及想象课程详细信息

课程号 01834180 学分 2
英文名称 Global Journalism in a World of Crisis
先修课程
中文简介 本课旨在跟进学生对国际新闻的认识,从策略叙事的角度解析新近发生的对地区或世界形势发展,以及全球新闻业产生较大影响的代表性案例,并探讨国内媒体对外传播中尚存的不足。希望本课可以激发学生的全球新闻想象,并形成学生对新媒体环境下国际新闻演变发展的批判思维,以及对中国媒体叙事策略的反观。
英文简介 This class seeks to deepen students’ understanding of narrative analysis, especially strategic narratives in the studies of international news and stimulates students imagi-nation of the Global Journalism. It focuses on the most critical cases that recently emerged and have significantly impacted the evolution of global journalism as well as China’s (mediated) engagement with the world media environment.

The class is composed by four main parts:
Part I. Theoretic Understanding of Narratives in International News and Its De-velopment
This part provides a basic theoretic understanding of media narratives, strategic narra-tives, international news, and the importance of narrative analysis in media and com-munication studies. Responding to the changing news industry that is shaped by the development of digital media ecology, elements such as connectivity, interactivity, re-contextualization of media content, and the complex web of intercultural dynamics are taken into consideration to observe the new Web 2.0 storytelling.  
Part II. Emerging Cases of the world of Crisis and the development in narratives
This part will discuss how the news narratives were developed into shaping this world filled with crisis. Emerging critical cases will include: Europe-China Relation after the Eurozone debt Crisis(2009-2014); Brexit and its impact on China(2015); Trump’s Greater America and his full-range mediated Campaign(2016); and China’s One Belt One Road Initiatives (2014-2017)
Part III. New Trends in Global Journalism: Crisis of Journalism or Challenges?
This part will introduce some of the most trendy phenomenons (e.g. data journalism, networked journalism, fake news) recently leaded the move of the global news indus-try in response to the development of the new media technology and the spread of so-cial network platforms. The discussion will not center “journalism” as business to dis-close the so-called “crisis”, but center “journalism” as production of reliable infor-mation and analysis, that we just arrived at its golden time.
Part IV. Where and How is China’s Voice?
This part will focus on the performance of Chinese media going out and whether the development of its strategic narratives fit or not yet fit into the global media environ-ment. The current limits of Chinese media narratives of going abroad, and the future improvement that should be learned and prepared for a better narrative version of China’s stories will be inspired.

Given the significant challenges facing the World— America (e.g. uncertainties after Trump’s presidency, anti-globalization movement); Europe (e.g., the potential for EU disintegration, the refugee crisis, and right-wing political movements) and China (the slowing growth in the economy, the looming environmental sustainability crisis, and the challenges to China’s public diplomacy), this class unfolds at an especially im-portant time when protectionism, populism and anti-globalization are on the rise, and China’s international role is winning more significance in face of the changing power structures of the global economy and political order. Students will be guided to look at these cases of emerging crisis through the lens of narrative analysis, and guided to un-derstand the challenges posed by new technologies for future news making. The pro-duction of news has already became a never-ending process and web of creating in-formation and fact-checking, we are all in such process and web now as different nodes in creating, transmitting, updating, or recreating narratives about ourselves and the world.
开课院系 新闻与传播学院
通选课领域  
是否属于艺术与美育
平台课性质  
平台课类型  
授课语言 中文
教材 Strategic Narratives: Communciation Power and the New World Order,Miskimmon et al.,Routledge;
News as Discourse  作为话语的新闻,Teun Van Dijk  曾庆香(译),Lawrence Erlbaum Associates (华夏出版社);
BRICS Media: Reshaping the Global Communication,Daya Kishan Thussu,Routledge,Soft Power With Chinese Characteristics: China’s,Edney, K, Rosen, S. & Zhu,Y.,Routledge,
参考书
教学大纲 本课旨在跟进学生对叙事传播与国际新闻的认识,更新学生对全球传播业界及学界变化趋势的了解,从策略叙事的角度解析新近发生的对地区或世界形势发展,以及全球新闻业产生较大影响的代表性案例,并探讨国内媒体对外传播中尚存的不足。
    伴随疫情,战争,全球经济的不稳定性,以及保护主义与反全球化浪潮的新起,中国在形成全球政治与经济新格局中扮演的角色愈发重要。本课程正是在这些变化、危机与挑战的背景下设立。课程将带领学生从叙事传播的视角出发,观察和分析这些全球危机的演变,同时了解新媒介技术(特别是生成式人工智能)对新闻业带来的革新。这些技术在为受众提供更为全面的交互式信息呈现的同时,也对新闻叙事策略提出了无数挑战。传播方式的变革引发着叙事方式的变化,而叙事方式的变化又导致了受众理解、接收和参与世界的方式发生变化。深入了解这些变化有助于学生们更加深刻地认识到(国际)新闻报道已演变成一个持续的创造与核实信息的过程(而非结果)。在这一过程中,我们都在主动或被动的参与着这个信息时代创造、传递、更新和重塑关于个人、社会以及世界的集体叙事。因此,希望本课可以激发学生的全球新闻想象,培养他们在这个日益数字化与人工智能化的信息社会中的创造性和批判性思维,并鼓励他们思考中国的对外传播叙事策略并设计更有效的数字化传播方案。
课程一共分为四个部分,一共32个学时,2学分,其中课堂学习30学时。
第一部分:叙事传播与国际新闻理论初探(5学时)
这部分内容将为学生提供关于新闻文本框架,新闻叙事策略以及国际新闻的相关基础性理论。数字时代所带来的叙事变化,受众对国际新闻消费行为的变化,以及全球新闻行业的新近动态都将在这一部分有所讨论。

第二部分:全球新近危机的案例分析以及策略叙事的发展(10学时)
这部分课程将从叙事传播的角度对新近发生的对地方与世界形势发展或全球新闻业产生较大影响的代表性案例进行深度的剖析,并讨论在这些案例之中关于中国的叙事呈现。三个核心案例包括:一带一路与中欧关系(2013-至今);新冠疫情与公共卫生危机叙事(2020-至今);人工智能管控的欧洲路径(2020-至今)。

第三部分:全球新闻报道新趋势:新闻的危机或挑战?  (10学时)
新媒介技术和应用平台的不断更迭对全球新闻业构成着持续的挑战。这部分内容将回顾web 1.0时代的付费阅读机制 (paywall & metered subscription),web 2.0时代的大数据新闻(data journalism)与联网式新闻报道(networked journalism) 以及关注现阶段生成式人工智能正在引发的更为深远的行业变革。课程将结合最新行业数据探讨全球新闻业的商业模式,内容生产模式,以及未来发展趋势。

第四部分:来自中国的声音(5学时)
这部分内容将探讨中国媒体(尤其旨在对外传播的媒体内容)在策略叙事上的发展,全球话语空间生态,以及跨设备与多平台的交互式传播环境下的对外传播策略等等。通过结合中国媒体“走出去”战略和具有代表性的对外传播案例,重点探讨中国对外传播目前面临的挑战和局限,以及中国叙事在未来可能的发展方向。
本课以课堂讲授为主(70%),涉及相应的文献阅读与课堂小组讨论(30%)
学生小组报告将在最后一堂课上集体呈现,占考试成绩30%
学生单独完成的论文(2000字,课程结束后十日内提交)占考试成绩60%
学生平时课堂出勤率及参与课堂讨论的活跃程度占考试成绩10%
教学评估 许静:
学年度学期:18-19-3,课程班:全球传播的新闻叙事及想象1,课程推荐得分:null,教师推荐得分:null,课程得分分数段:80-85;
张展:
学年度学期:16-17-3,课程班:全球传播的新闻叙事及想象1,课程推荐得分:4.38,教师推荐得分:4.38,课程得分分数段:85-90;
学年度学期:18-19-3,课程班:全球传播的新闻叙事及想象1,课程推荐得分:0.0,教师推荐得分:8.75,课程得分分数段:80-85;